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WYSIWYM stands for "what you see is what you mean". It denotes a focus on content and de-emphasizes formatting. A WYSIWYM application does not normally include commands or controls for bold, italics and underlining, for example. Instead, a user would mark different text depending on what they mean, contextually. For example, the heading of a new section would be marked as "section" or "heading", which would be automatically formatted by the software by an increase of font size and bolding. A related concept is the more widely-known WYSIWYG.